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Does the thought of rebranding scare the living daylights out of you?

Stop doing the bare minimum to tick the social media box for your business. Social media can be powerful, so why not leverage its potential to achieve your goals?

Brand identity is everything. It impacts the way people perceive your brand, whether they will recall it (or notice it at all) and ultimately whether they feel you’re the right fit to work with.

Branding is an art, a science, and sometimes, one helluva ride. When done right, a rebrand can offer a new lease on life for a business. Done badly and you could leave a lasting impression but for all the wrong reasons.

Competition can be fierce out there, which is why creating a brand identity that is robust, isa must! Logos, colours, font types—the visual elements—are the number one focus when it comes to a solid brand identity that tells a story. Tone of voice and communication style are up there too. But what about how your brand sounds?

Content content content. It’s a word that we’re all fairly familiar with these days. And thank goodness for that, because without content you really haven’t got much to work with to develop your brand…