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A Linkedin post here, a Tweet there. An Instagram story at the latest work event. For many businesses, their social media use is ad hoc at best. And while this off-the-cuff content certainly has a place, where does it fit in the bigger picture? In fact, have you thought about why you’re on social media at all?

Heading into 2023 with big plans to make this your best year yet? Take a peek at the top trends in marketing for the year and consider what you could leverage to bring your plans to life.

If you haven’t incorporated video content into your marketing strategy, what are you waiting for? Video marketing is not going anywhere — and there are plenty of ways you can leverage its power and popularity right away.

A rebrand can be a breath of fresh air for your business — but it’s important to get it right.

Picture this: you’ve decided to build a business, you know what you want to call it and what you’re going to offer. You just need a logo and you have a brand ready to go, right? Sound familiar? Ok — let’s stop right there.

It’s no secret that we live in a world that is obsessed with the internet. In fact, around 4 billion people across the world are connected to the internet right now.